Varley Clothing was founded in 2015 by Lara and Ben Mead, a husband-and-wife team who envisioned a brand that could seamlessly integrate high-performance sportswear with sophisticated, city-ready style. With headquarters in both London and Los Angeles, Varley is deeply influenced by the clean, polished aesthetics of Europe and the laid-back, effortless energy of California. This bi-coastal heritage is evident in every garment Varley Clothing produces—pieces that are as functional in the gym as they are stylish on the street.
The founders recognized a growing gap in the market: while activewear had become more popular due to the rise of athleisure, most brands focused too heavily on performance and overlooked elegance and subtle design. Varley set out to change this by offering a collection that didn’t sacrifice form for function—or vice versa.
Performance Meets Elegance: What Sets Varley Apart
Unlike traditional activewear brands that primarily serve the workout niche, Varley creates pieces that serve a broader purpose. Every item is designed to be versatile, allowing women to transition effortlessly from working out to running errands or meeting friends for coffee.
One of Varley’s most distinctive features is its attention to fabric innovation. For instance, the brand’s signature Let’s Move and Let’s Go fabrics are specifically developed to provide comfort, stretch, and breathability while also maintaining a sleek appearance. Varley also uses DoubleSoft™ materials in many of their sweatshirts and joggers, giving loungewear a luxury feel that never looks sloppy.
These refined materials are paired with a sophisticated color palette—think muted neutrals, earthy tones, and soft pastels—that speaks to the brand’s modern, minimalist identity. The result? Clothes that are not only technically impressive but also aesthetically refined.
Signature Collections and Best-Selling Pieces
Varley’s product line ranges from leggings and sports bras to sweatshirts, jackets, tanks, and accessories. Each collection serves a specific purpose in the modern woman’s wardrobe:
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Let’s Move Collection: Designed for low-impact workouts like yoga and Pilates, this line features light, stretchy, and supportive materials that feel like a second skin. The Let’s Move leggings and bras are especially loved for their breathability and flattering fit.
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Let’s Go Collection: Built for more intensive training and cardio, these pieces offer a compressive fit and high-performance moisture-wicking fabrics. They provide the kind of support serious athletes need without compromising style.
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DoubleSoft™ Collection: A fan favorite, this collection features ultra-soft, luxurious layers ideal for travel, lounging, or post-gym comfort. The Vine Half-Zip Pullover and Davidson Shorts have become iconic pieces in this line.
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Knitwear and Outerwear: Varley also excels in transitional wear. From cozy ribbed knits to sleek longline coats, these items offer a refined approach to layering during cooler months.
The Rise of Athleisure and Varley’s Role
Athleisure has evolved from a fleeting trend into a lasting shift in how women dress. In today’s fast-paced world, consumers demand clothing that is comfortable, functional, and fashionable. This shift has paved the way for brands like Varley to thrive.
Varley doesn’t just respond to the athleisure trend—it shapes it. The brand has positioned itself at the intersection of activewear and luxury, proving that one doesn’t have to choose between a polished appearance and technical performance. Women who wear Varley can walk into a yoga studio, a casual meeting, or a brunch date without changing clothes—and look fabulous in all settings.
The rise of remote work and flexible lifestyles has also boosted Varley’s appeal. Their collections are tailored to people who spend their days moving through different environments and need clothing that adapts with them. Varley’s athleisure is not just for athletes—it’s for everyday life.
Sustainability, Quality, and Responsible Design
Varley is also making strides in sustainability. In an era where fast fashion is increasingly scrutinized, the brand focuses on long-lasting quality and responsible production. Varley chooses premium, sustainable materials like recycled polyester and organic cotton wherever possible. They also minimize waste through efficient design and production practices.
The brand encourages thoughtful consumerism by creating seasonless styles that don’t go out of fashion quickly. Their neutral palettes and classic silhouettes contribute to wardrobe longevity. Instead of overloading consumers with trends, Varley offers timeless pieces that can be worn year after year.
Their packaging is another step toward environmental responsibility. Varley uses recycled and recyclable materials for shipping, and the brand continues to explore ways to lower its ecological impact across its supply chain.
Celebrity Endorsements and Global Popularity
It’s no surprise that Varley has become a favorite among celebrities, fashion editors, and fitness influencers. Its luxurious yet understated style makes it a perfect choice for public appearances, travel days, and daily errands. Notable fans include Hailey Bieber, Gigi Hadid, and Kaia Gerber, who are frequently spotted in Varley pieces.
The brand’s presence in high-end department stores like Nordstrom, Selfridges, and Net-a-Porter has also helped raise its global profile. Influencer collaborations and digital campaigns have amplified its reach, making Varley a go-to for stylish, active women around the world.
The visual identity of Varley—clean, minimal, aspirational—also resonates deeply with modern shoppers. Their marketing emphasizes real-life functionality and beauty, often featuring models and ambassadors in relatable yet elevated settings: home, gym, street, or vacation.
Final Thoughts: Why Varley Deserves a Place in Your Wardrobe
Varley Clothing is more than just a fashion brand—it’s a lifestyle. With its combination of luxury fabrics, elevated design, and technical performance, Varley delivers apparel that empowers women to move through life confidently and comfortably.
Whether you’re hitting a yoga class, catching a flight, or simply relaxing at home, Varley offers the kind of stylish support that adapts to your day. By investing in Varley, you’re not just choosing beautifully crafted garments—you’re choosing a new standard of comfort, versatility, and enduring style.