Travel advertising- it’s supposed to be fun, entertaining, emotional, value-driven, and competitive. Everything all at once.
A generic ‘Take your next trip to Bali’ image might not work anymore. But despite that, the odds are still in your favor. People are now more willing to go on vacations and trips than ever before. All you need is a great travel advertisement to attract travelers your way.
And what makes a ‘great’ ad, you might ask? Let’s find out with these awesome travel advertising examples. We’ll then further break down all the points you can take notes on from them.
Emirates’ Fly Better
Nobody does luxury travel better than Emirates, and the same goes for their ads. Launched in 2018, the ad features Hollywood actor Penelope Cruz as the lead.
The thought behind the ad was that travel is not just about the end destination, but also how you get there. The campaign showcases the range of destinations available, along with the diverse entertaining experiences they receive during the flight. The ad effectively captures the attention of travelers with different desires, focusing on the comfort and premium segment.
Get an Airbnb
Some trips are just better in an Airbnb. No families split in separate hotel rooms, no staying up past kids’ bedtime, no Santas running around busy hotel lobbies, and enjoying private time by the pool- that’s what the Get an Airbnb campaign is all about.
Depicted through playful animations inspired by real Airbnb homes, the ad campaign forms the perfect example of clever wordplay and visual expression. They highlighted the struggles faced by travelers in hotels and presented Airbnb as a better alternative for a perfect vacation. It’s a perfect travel advertising example that connects with the audience and spreads the brand message with immaculate storytelling.
Don’t spend it all on a plane ticket
When tickets take up most of your budget, everything else takes a backseat- that is the thought Sky Airlines focuses on with their recent campaign.
The popular low-cost airline operating in the LATAM region effectively illustrates the consequences that such a decision could lead to. The ad takes a humorous route with pictures of unsatisfactory hotel rooms and reviews of people complaining about them. The solution? Making efficient use of your budget by opting to fly affordably with Sky Airlines.
It is one of the best travel advertising examples that connects with real struggles and presents the brand message with a story.
Get out there
easyJet, one of Europe’s leading airlines, just unleashed Mona Lisa, David, and Girl with a Pearl from their frames and sent them out to explore Europe. From boarding a flight to riding alongside sunny beaches, the ad showcases the journey and excitement of embracing new adventures.
The campaign highlights the importance of travel in setting ourselves free from the constraints of our lives. It portrays travel as an emotional and memorable experience that everybody should feel, and what better way to show that than with figures from some 500 years ago?
Travel Yourself Interesting
Expedia, the travel technology company, never fails to deliver emotionally charged ads, and this one takes a humorous approach. Expedia’s target market is people who believe travel is a necessity and acknowledge the value it holds. The same was dramatized in their recent campaign, ‘Travel yourself interesting,’ where the core message is how travel makes you an interesting person.
The ad encourages elites, regular office clerks, and even magicians to embark on their own individual journey instead of sitting out on conversations, connecting with them where it hits the most.
Key Takeaways From These Travel Advertising Examples
Let’s take a look at what you can learn and implement in your own travel ads through these travel advertising examples.
Emotional resonance
All the above travel advertising ads have one thing in common: emotional resonance. Be it resonance with the struggles, the desires, the excitement, or the needs; it’s all about connecting deeply with your audience. Understanding their likes and dislikes will help create ads that build trust and form a good image in front of the viewers.
Visual appeal
Visuals are a must for every travel ad. It evokes emotions by capturing the beauty of destinations, and inspires them to book their own trips. Showing what things can feel like also makes the ads more attractive and increases the likelihood of being noticed and clicked on.
Compelling storytelling
Stories are a part of every travel experience, and ads shouldn’t be an exception. Compelling narratives portrayed through unique animations and real actor castings emotionally engage the audience, paint a vivid experience, and inspire wanderlust. It makes the traveler envision themselves in the story, driving a strong interest and action.
Relatability and authenticity
Show things that are relatable for the viewers, are inspired by their experiences, reflect their own challenges, and give solutions to their problems. This approach humanizes the brand, gives it a personality, and makes it more authentic in the eyes of the viewer.
Omnichannel integration
One simple ad is not enough, most of the time. It’s better to take an omnichannel approach if you want to attract customers at every touchpoint. Try a combination of digital ads, social media ads, email ads, etc, to build a sequence of experience for your customer. Travel advertising platforms can be your go-to.
Conclusion
Nowadays, travel advertising is all about having fun with your ads. You entertain people, have them relate to you, and show up with the best offer possible. But even that requires a strategy. Start by looking at travel advertising examples and analyzing what they have done differently. Try to incorporate elements like emotional resonance, visual appeals, stories, and authenticity in an omnichannel approach. A travel advertisement network like 7Search PPC can help deliver ads wherever required. Plus, doing something out of the box will surely get you noticed.
Frequently Asked Questions (FAQs)
How can travel advertising grow my brand?
Ans: Travel ads can help you build awareness about your brand, attract traffic to your website, create a connection with the audience, and position the brand as trustworthy.
What can I learn from these travel advertising examples?
Ans: These travel advertising examples show how emotional resonance, visual appeal, storytelling, and authenticity are great drivers of engagement and conversions.
How to create a travel ad campaign?
Ans: To create a travel ad campaign, start by understanding your audience, defining your goals, and choosing the right channels. Design your ad creatives and target them to the relevant audience at different touchpoints.
How can I know if my travel ad campaign is working?
Ans: You can tell if your travel ad campaign is working if you start seeing more website traffic, clicks, purchases, or bookings.
Where can I advertise my travel business?
Ans: You can advertise your travel business through ad networks like Google and 7Search PPC.