The global toys and games market size was valued at USD 301.21 million in 2022 and is projected to reach USD 495.93 million by 2031, registering a CAGR of 4.8% during the projected period (2023–2031).
Toys and games encompass a wide range of items, including rattles, dolls, toy vehicles, skipping ropes, board games, jigsaw puzzles, and more. These items play a vital role in supporting children’s overall development. Toys help children express emotions and foster creativity, while games provide a fun way to relax and simultaneously enhance cognitive, physical, and social skills. Recently, the rise of interactive and multi-functional toys and games has significantly influenced the toys and games industry.
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Top Key Players
- LEGO Group
- Hasbro
- Mattel
- VTech Holdings Limited
- Konami Corporation
- Bandai Namco Holdings Inc.
- Dream International Limited
- Sanrio Company Ltd.
- Playmates Toys Limited
- JAKKS Pacific Inc.
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Segmentation Analysis of the Toys and Games Market
By Product:
1.Puzzles: Popular for their cognitive benefits, puzzles are a staple in the toys and games market.
2.Preschool Toys: Designed for early childhood development, these toys are essential for learning and growth.
3.Outdoor and Sports: Encouraging physical activity, these toys are favored for their health benefits.
4.Dolls: A timeless category, dolls continue to be a favorite among children.
5.Video Games: With the rise of digital gaming, video games are a significant segment in the market.
6.Others: Includes a variety of other toys that cater to different interests and age groups.
By Application:
1.Up to 8 years: Toys designed for young children focus on safety and developmental benefits.
2.9 – 15 years: This age group prefers more complex and interactive toys and games.
3.15 years and above: Includes products that appeal to teenagers and adults, such as advanced video games and collectibles.
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By Distribution Channel:
1.Offline: Traditional retail stores remain a crucial sales channel, offering the advantage of physical inspection and immediate purchase.
2.Online: E-commerce platforms are growing rapidly, providing convenience and a wide range of options for consumers.
Conclusion
The global toys and games market is set for substantial growth, driven by increasing disposable incomes, technological advancements, and the expanding e-commerce sector. Straits Research is committed to providing detailed market insights and analysis to help businesses navigate this evolving landscape.
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