Multi-Touch Leads for Full-Funnel Buyer Journey Optimization Success
Effective B2B marketing requires a seamless connection between every stage of the buyer journey. Multi-touch leads play a critical role in enhancing full-funnel optimization by ensuring that…
How Multi-Touch Leads Influence Decision-Making in Buyer Journeys
B2B buyers take a strategic approach to evaluating solutions by engaging with a brand across multiple stages and channels. These engagements, known as Multi-touch leads, significantly influence…