It is essential to identify the target market and accordingly tailor the marketing campaign for your business. This is the groundwork necessary to be done for your business. It is not possible to target everyone and the small companies can compete with the large ones by targeting the niche audience. If you choose Instagram to find your target audience, it is futile to pay a software company to automate relationships. They would use some kind of bot to buy Instagram followers, comments and likes and would do nothing to identify your target market.
However, you could identify your ideal audience on Instagram making use of some smart strategies which are listed below.
Find the Ideal Audience Making Use of Instagram’s Story Discovery
As we now have the access to the function of follow hashtags and can view the geotagged and hash-tagged stories, you could effectively make use of the ‘story discovery’ feature of Instagram to identify the ideal customers. You could begin by searching for the hashtags associated with the events, location or interests of the target audience.
Engage with the Users Who Liked Your Previous Posts
It is a good idea to check the profiles of those users who have liked your previous posts. You could begin interacting with them. There is a high chance of the users who loved your content would enjoy your services and products as well.
Check Out Follower List of Businesses with Identical Target Market
First of all, find a business which shares an identical target audience as yours but in another industry. Check out the follower list of that business to find followers who would fit into the category of your niche customers. You would not feel guilty of stealing followers as you would be offering different products and services. This would save your precious time looking for ideal customers.
Identifying the Target Audience on the Basis of Values, Interests, and Behaviour
A sure-shot way of getting in touch with ideal customers is by taking into account their lifestyle, interests, and hobbies. For instance, if you have a dance studio, your students would be mothers. After the dance classes, they would like to catch up with friends over lunch or afternoon drinks near to your dance studio. It is a good idea to check out the cafes and eateries where they have lunch and snacks. You could check out the users who enjoy meals in the same eateries. Here you could find customers who might share the same values and interests as your students.
Thus, by following these tips you would be easily able to identify your target customers and you can save your money on some software company that uses bots to buy Instagram followers.