Amazon logistics is a benchmark in global e-commerce. The marketplace focuses on customer experience and makes use of advanced technologies to improve the efficiency and precision of its operations.
In this content, we will explain how the marketplace services work, their advantages, and how to adhere to the most efficient delivery programs. We also see how you can sell on Amazon with better operational performance and using sales channel logistics. Read on!
Why Amazon logistics is a world leader
Amazon logistics is considered a world leader in e-commerce due to its great capacity to deliver products quickly and efficiently. To achieve this, the company has almost 200 logistics centers around the world. In these spaces, millions of orders are selected, packaged and shipped each year. Logistics is one of the key points of the amazon FBA box labels shopping experience. The company has made fast and efficient delivery one of its major competitive advantages.
- · Artificial Intelligence
To achieve this, it uses advanced technologies such as Artificial Intelligence (AI) and Big Data to analyze the purchasing journey on its sales platform and predict customer behavior. In recent years, Amazon has invested in smart robotics to enhance the order movement and sorting processes. Another highly relevant point is the focus on customer experience, offering a user-friendly interface, one-click purchasing and high-quality delivery.
How does Amazon logistics work?
Amazon logistics is the process that controls the entire distribution chain of products sold through the platform, from the moment they arrive at the warehouse until the order is placed by the customer and delivered to their home or specified location. One of the company’s most efficient services is Amazon FBA. A logistics system that sellers can sign up to and leave the storage, shipping preparation and transportation of their products in Amazon’s hands.
Amazon FBA
When a sale is made through the marketplace, Amazon itself is responsible for packaging and shipping the order to the location indicated by the customer. In addition, after-sales service is included, such as possible returns or the solution of losses. By joining Amazon FBA, sellers benefit from Amazon Prime services, which include fast delivery and free shipping, and also have access to new markets where the e-commerce giant operates, without increasing distribution costs.
The advantages of using Amazon logistics
Among the advantages that Amazon offers sellers is its logistics capacity, which places it at a maximum level of competitiveness. All of this is possible due to its efficiency when it comes to controlling the entire distribution chain of products sold in the marketplace.
Once registered in the sales channel, the seller can access these services, subject to availability. With the service active, it is possible to focus on the sales strategy and work with more attractive conditions and prices on the platform.
Below we list some of the advantages of Amazon logistics:
- · Better performance and evaluations as a seller
- · Faster and more assertive delivery
- · Automatic tracking code update
- · Possibility of offering more competitive prices
- · After-sales service by Amazon
- · Prime Delivery
How to improve your logistics operation on Amazon
Amazon’s logistics process, like the entire sales process, can be even more efficient when integrated with operational support tools.
The marketplace itself recognized this need and has opened its logistics programs to connect with tools that are partners of the company. Thus, since September 2022, it is possible to manage deliveries directly on platforms integrated with the sales channel.
According to Amazon, using its delivery services combined with the tools and solutions of a marketplace sales integrator should optimize the processing time of shipping orders by up to 80%.
Advantages of operating Amazon logistics in an integrated way
Considering this context, the ANY MARKET integration hub, Amazon partner and leader in its segment in Latin UK, quickly developed the integration with the logistics service.
Shortly after announcing the opening of the program for integrators in October 2022, the platform has already made mass use of the program, including the invoice flow, available to its sellers.
Through Any-market’s smart panel, the seller has access to labels to print, both individually and in batches. Another interesting feature is the automation of the product collection schedule, once an order has its status updated.
The Importance of Logistics for Amazon Sellers
Efficient external logistics will help us to be better positioned, for several reasons: First, Amazon penalizes sellers with poor seller performance. Failure to meet their performance targets can result in a worsening of our rankings and even the risk of account cancellation. Therefore, meeting shipping performance targets is a crucial factor in gaining rankings over our competitors.
Performance is a crucial factor when it comes to getting both good and bad reviews from users. More than 90% of online purchases are made after checking out other buyers’ opinions. Because of this, meeting shipping deadlines and following up on them is undoubtedly an important factor in motivating buyers to leave us positive feedback and thus improve our conversion rates.
- If you are not the only seller of a product, it is essential to win the Buy Box .Amazon takes into account the correct fulfillment of orders and better positioned sellers with the best logistics performance ratio.
How to use FBA
To use Amazon’s logistics services, the seller must read the requirements and recommendations, then register with amazon FBA label service and send their products to the indicated distribution centers. Once the products are at the distribution center. The company takes care of the entire shipping process. Including packaging and delivery of the product to the end customer, as well as after-sales service.
Signing up for the program is quick and easy, taking about 10 minutes. This time is considered fast by the marketplace. To activate the services, you need to be registered as a seller and check the availability of the programs for your location.