Online Reputation Management – An Introduction

Internet is changing and with it, the behaviour of its users and how they engage with brands over the internet is also evolving. The pervasiveness of online world and its far-reaching effects on the behaviour of online users is a thing to be taken seriously. Internet Marketing Services have also evolved to incorporate more elements into it. Online reputation of a brand or a company involves everything from online reviews, tweets, comments and posts on different social media platforms regarding your brand. All of these things together make up and affect the online image and reputation of your company.

Why Should I Care?

Many surveys and studies have pointed out that the online reputation of a company directly impacts their sales and how people perceive their brand. Just Google your company’s name and see the results. Now, imagine that if you were a user, would you be encouraged by the results to buy a product from the company? If the answer is no, you need to manage your online reputation. This is just one aspect of your online reputation.

The line between online and offline has become invisible because our online behaviour directly affects our actions in real life. People leaving negative reviews online about a company are unlikely to buy its products anywhere. You can assume without any doubt that people are definitely talking about your brand online and the most important question is whether you have any say in it.

People constantly talk about brands online whether it is in a discussion forum, a comment section, Facebook posts, reviews or in direct tweets to the company’s Twitter handle. Here’s how you can manage your reputation to communicate your brand identity correctly:

  • Google Results – The first thing you should ensure is that if somebody searches your company’s name on Google, you should appear on the first result. It just confirms your presence and existence. Failing to appear in the first search result is synonymous with inviting a trust deficit as the user will become doubtful of your company’s existence.
  • Social Media Handles – Create social media accounts for your company so that people can address you directly there. This way you can ensure that the criticism is coming directly to you and you can address the concerns to create a positive image both in minds of the complainant and the people observing the exchange.
  • Reviews – Reviews serve as fuel either to boost your sales or to crash them. Encourage your customers to leave reviews on different platforms. If the reviews are majorly positive, the users will trust your brand and are more likely to buy your products. Negative reviews, on the other hand, can be disastrous for your company. Do everything in your power to convince the users to drop positive reviews.

Suspicion of maligning reviews guided only by damaging your company’s reputation rather than a genuine concern demands a proactive approach. Just, in this case, you can push these reviews down in the layout. Otherwise, we don’t recommend burying negative criticism as being transparent and more accepting of criticism is better for your company’s reputation.

Some people might find this too tricky and time-consuming. In that case, we recommend taking help of a company which offers SMO or SEO Services. There are many tools available online to track online conversations around your company to engage and convince your customers for maintaining a positive perception of your brand. So, take control and reflect your company’s image aptly and positively by keeping the misleading reviews and claims at bay.

Blog Summary – Online reputation management has become the need of the hour as the line between online and offline world is now obsolete. Follow these tips for effectively managing your brand’s reputation.

Author’s Note – I am Gunjan Singh. Founder and owner of Web Click India – a leading Web Design Company In Delhi, India. Follow me for interesting posts around all things digital.

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