Marketing through the internet has grown exponentially, and various means have been developed to market different products and services to thousands if not millions of people in a short duration of time. In this digital sphere which we live in, two essential tools are used in digital marketing; these are SMM and SMO. They are almost alike, but they do differ in some aspects of implementation. One of the tools that are being used is SMO, which stands for Social Media Optimization. The other one is SMM which stands for Social Media Marketing. In this write-up, we will be discussing SMO.
The term Social Media Optimization was first coined by an Indian marketer by the name of Rohit Bhargava in his marketing blog in the month of August in the year 2006. He established five rules which he believed when followed would increase traffic to one’s site, increase engagement and rank highly in search engines results. These rules were called the five rules of Social Media Optimization.