It is widely observed that relationships start with communication. Web tools like blogging, social networking, and micro-blogging help a business to operate in a profit-centric manner. Moreover, social media websites provide for a two-way communication that is aimed at collecting reviews from the potential customers. Also, Google Adword Campaigns helps to share information quickly. Moreover, it takes less time and money to reach out to the desired target audience. Nowadays, content is not just a collection of words. Audio and videos also fall under the category of content. Social media provides secure means of communication to the small business owners, and they thrive on this property of social media sites.
Small business empowers their users through the use of social media marketing. Moreover, when a target audience feels they are being cared for it boosts the business and makes the huge profit for the organization. On the other hand, small businesses can increase collaboration with the help of social media websites by making their customers join individual communities where the views of the organization are shared. In this way, the target audience learns a lot about the ways a company operates and hence can associate in a better way with the enterprise. Further, collaboration in the social networking sites occurs with the help of the customers and the organization.